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How To Generate A Topical Map Using Perplexity AI

 

Following on from our article on Topical Clusters, lets look at a way that we can create some detailed Topical Maps for ANY industry using this (not so) simple prompt. 

 

 

What is Perplexity AI?

 
 

Perplexity AI is a free AI chatbot that doubles as a smart search engine. Powered by machine learning and natural language processing, it engages in intelligent conversations to understand your queries and provide insightful answers, including source links. 

 
 

What can you do with Perplexity AI?

 
 

Conversational Search

Perplexity ditches the boring search box for a chat-style interface. Just ask questions like you're talking to a friend, and the AI will scour the web to craft natural language responses packed with insights.

Context is Key

The conversation doesn't end there! Keep firing follow-up questions, and Perplexity will tailor its answers based on the context from previous exchanges. It's like having an expert on-call to dive deeper into any topic.

 
 

How do I use it to generate a Topical Map?

 
 

We've been using Perplexity AI as our preferred AI Chatbot for some time now and been playing around with ways it can be used in SEO. 

One of the most unique ways which we have used it is to generate Topical Maps for your niche. We love it that much, we've decided to give you the prompt for free. All you need to do is head on over to Perplexity AI and paste it in, changing the word YOUR NICHE to your relevant keyword. So, without further ado, here it is:

 
 

For the keyword YOUR NICHE, I want you to create a topical map for SEO.

This should include 5 semantically relevant but unique topics under the niche in the right language in the format laid out below.

Each topic must be relevant to the topic of the niche.

Reduce each to 3-4 word length keywords.

Prioritise the list by semantic relevance.

Include keywords in English only.

Niche - YOUR NICHE

Under each keyword, I want you to provide 3 top of funnel (TOF) keywords or phrases, 3 middle of funnel (MOF) keywords or phrases and 3 bottom of funnel (BOF) keywords or phrases.

Each TOF, MOF and BOF keyword will have a further 3 possible search queries for each.

Don't just use keywords like Buy, or Purchase. Think about what people may search for at each stage of the funnel and make the keywords meaningful.

FORMAT:

Relevant Topic 1

- TOF Keywords (3) - 3 possible search queries for each

- MOF Keywords (3) - 3 possible search queries for each

- BOF Keywords (3) - 3 possible search queries for each

Relevant Topic 2

- TOF Keywords (3) - 3 possible search queries for each

- MOF Keywords (3) - 3 possible search queries for each

- BOF Keywords (3) - 3 possible search queries for each And so on.

In total, this should generate 5 semantic keywords, each having 9 additional keywords for each stage of the funnel, plus the relevant possible search queries.

No coding to be provided in the response.

This will be around the service of supplying YOUR NICHE, rather than a forum, course or seminar, so please only focus on this. Do not include anything related to these queries.

Please ensure there are three possible search queries for each funnel keyword.

 
 

Testing the prompt

 
 

We've gone through lots of iterations of this prompt and feel that the (rather long, but effective) prompt we've landed on above really hits the spot. Below is the result for this prompt for the niche topic of EXHIBITION STANDS:

 
 

Relevant Topic 1: Exhibition Stand Design

  • TOF Keywords (3)
    • exhibition stand inspiration
      • modern exhibition stand ideas
      • creative exhibition stand examples
      • unique exhibition stand designs
    • exhibition stand layout
      • best exhibition stand layouts
      • effective exhibition stand layouts
      • eye-catching exhibition stand layouts
    • exhibition stand graphics
      • high-impact exhibition stand graphics
      • attention-grabbing exhibition stand graphics
      • memorable exhibition stand graphics
  • MOF Keywords (3)
    • custom exhibition stands
      • bespoke exhibition stand builders
      • tailored exhibition stand solutions
      • personalized exhibition stand designs
    • modular exhibition stands
      • reconfigurable exhibition stand systems
      • flexible exhibition stand structures
      • adaptable exhibition stand components
    • portable exhibition stands
      • lightweight exhibition stand options
      • easy-to-transport exhibition stands
      • travel-friendly exhibition stand kits
  • BOF Keywords (3)
    • exhibition stand quote
      • get exhibition stand pricing
      • request exhibition stand quote
      • exhibition stand cost estimate
    • order exhibition stand
      • purchase custom exhibition stand
      • buy modular exhibition stand
      • exhibition stand online ordering
    • exhibition stand delivery
      • exhibition stand shipping options
      • fast exhibition stand delivery
      • on-time exhibition stand installation

Relevant Topic 2: Exhibition Stand Materials

  • TOF Keywords (3)
    • exhibition stand materials
      • durable exhibition stand materials
      • lightweight exhibition stand materials
      • eco-friendly exhibition stand materials
    • exhibition stand substrates
      • rigid exhibition stand substrates
      • flexible exhibition stand substrates
      • printable exhibition stand substrates
    • exhibition stand finishes
      • matte exhibition stand finishes
      • glossy exhibition stand finishes
      • textured exhibition stand finishes
  • MOF Keywords (3)
    • aluminium exhibition stands
      • aluminium frame exhibition stands
      • aluminium extrusion exhibition stands
      • aluminium profile exhibition stands
    • fabric exhibition stands
      • tension fabric exhibition stands
      • stretch fabric exhibition stands
      • printed fabric exhibition stands
    • wood exhibition stands
      • solid wood exhibition stands
      • laminated wood exhibition stands
      • engineered wood exhibition stands
  • BOF Keywords (3)
    • exhibition stand pricing
      • exhibition stand material costs
      • exhibition stand hardware costs
      • exhibition stand production costs
    • exhibition stand samples
      • request exhibition stand swatches
      • order exhibition stand material samples
      • get exhibition stand finish samples
    • exhibition stand installation
      • professional exhibition stand setup
      • on-site exhibition stand assembly
      • exhibition stand dismantle services

Relevant Topic 3: Exhibition Stand Accessories

  • TOF Keywords (3)
    • exhibition stand lighting
      • LED exhibition stand lighting
      • spotlights for exhibition stands
      • backlighting for exhibition stands
    • exhibition stand furniture
      • chairs for exhibition stands
      • tables for exhibition stands
      • counters for exhibition stands
    • exhibition stand technology
      • AV for exhibition stands
      • touchscreens for exhibition stands
      • interactive displays for exhibition stands
  • MOF Keywords (3)
    • exhibition stand shelving
      • wall-mounted exhibition stand shelves
      • freestanding exhibition stand shelves
      • integrated exhibition stand shelving
    • exhibition stand storage
      • lockable exhibition stand cabinets
      • portable exhibition stand crates
      • collapsible exhibition stand containers
    • exhibition stand branding
      • large-format exhibition stand graphics
      • 3D exhibition stand logos
      • illuminated exhibition stand signage
  • BOF Keywords (3)
    • exhibition stand rental
      • short-term exhibition stand hire
      • long-term exhibition stand leasing
      • trade show exhibition stand rentals
    • exhibition stand installation
      • on-site exhibition stand build
      • exhibition stand rigging services
      • exhibition stand electrical setup
    • exhibition stand maintenance
      • exhibition stand repair services
      • exhibition stand refurbishment
      • exhibition stand storage solutions

Relevant Topic 4: Exhibition Stand Logistics

  • TOF Keywords (3)
    • exhibition stand shipping
      • domestic exhibition stand shipping
      • international exhibition stand freight
      • oversized exhibition stand transport
    • exhibition stand storage
      • short-term exhibition stand storage
      • long-term exhibition stand warehousing
      • climate-controlled exhibition stand storage
    • exhibition stand logistics
      • exhibition stand freight forwarding
      • exhibition stand customs clearance
      • exhibition stand material handling
  • MOF Keywords (3)
    • exhibition stand crates
      • reusable exhibition stand crates
      • heavy-duty exhibition stand crates
      • custom exhibition stand crates
    • exhibition stand cases
      • hard exhibition stand cases
      • soft exhibition stand cases
      • wheeled exhibition stand cases
    • exhibition stand packaging
      • exhibition stand palletising services
      • exhibition stand crating services
      • exhibition stand shrink wrapping
  • BOF Keywords (3)
    • exhibition stand shipping
      • domestic exhibition stand delivery
      • international exhibition stand transport
      • trade show exhibition stand freight
    • exhibition stand installation
      • on-site exhibition stand setup
      • exhibition stand rigging services
      • exhibition stand electrical hook-up
    • exhibition stand dismantle
      • post-show exhibition stand teardown
      • exhibition stand repacking services
      • exhibition stand return shipping

Relevant Topic 5: Exhibition Stand Services

  • TOF Keywords (3)
    • exhibition stand design
      • 2D exhibition stand renderings
      • 3D exhibition stand visualizations
      • exhibition stand concept development
    • exhibition stand strategy
      • exhibition stand marketing plans
      • exhibition stand lead generation
      • exhibition stand brand promotion
    • exhibition stand consulting
      • exhibition stand needs assessment
      • exhibition stand logistics planning
      • exhibition stand budget analysis
  • MOF Keywords (3)
    • exhibition stand production
      • exhibition stand fabrication services
      • exhibition stand print production
      • exhibition stand assembly services
    • exhibition stand management
      • exhibition stand project management
      • exhibition stand asset tracking
      • exhibition stand inventory control
    • exhibition stand staffing
      • exhibition stand sales staff
      • exhibition stand product specialists
      • exhibition stand hospitality staff
  • BOF Keywords (3)
    • exhibition stand rentals
      • short-term exhibition stand hire
      • long-term exhibition stand leasing
      • trade show exhibition stand rentals
    • exhibition stand storage
      • pre-show exhibition stand warehousing
      • post-show exhibition stand storage
      • exhibition stand asset management
    • exhibition stand support
      • on-site exhibition stand assistance
      • remote exhibition stand troubleshooting
      • exhibition stand maintenance services
 
 

You can read more about Topical Clusters on our in-depth guide, which gives information on why it's important, the power of internal linking to gain Topical Authority and building E-E-A-T by utilising Topical Clusters.


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